Sector

Overnatting og servering

Download sector report (PDF)

2,060 companies ranked against comparable companies in four Morning company classes. Fiscal year 2025. Source: Brønnøysund Register Centre. Methodology

Ranking · 2025 · Morning class Large

Morning class Large · 2025
#CompanyProfileScoreChangeFive years
1 Hurtigruten Svalbard AS Leader 79 +1
2 Ess Support Services AS Steward 73 +3
3 Strawberry Services AS Sprinter 71 +22
4 Scandic Hotels AS Leader 71 0
5 Hotelldrift CL the Hub AS Sprinter 64 −11
6 Zero Five AS Steward 50 +2
7 4Service Landanlegg AS Sprinter 50 −20
8 Olivia AS Leader 47 −4
9 Compass Group Norge AS Steward 46 −23
10 Oslo Plaza Hotel AS Sprinter 42 −3
11 Espresso House Norge AS Steward 41 +2
12 Radisson Hotels Norway AS Builder 41 −2
13 Peppes Pizza AS Leader 40 −13
14 Cares Workplace Services AS Builder 35 −4
15 Select Service Partner AS Builder 27 +13
16 Thon Hotels AS Builder 22 +3

The rank is the rank in the class. A class with fewer than ten companies is compared with the whole sector. Full ranking · Press mode

Biggest moves · Morning class Large

  • Compass Group Norge AS

    From 2024 to 2025: the operating margin fell from 4.9% to 2.5%.

    −23
  • Strawberry Services AS

    From 2024 to 2025: revenue grew by 139% and the operating margin rose from 3.2% to 17.4%.

    +22
  • 4Service Landanlegg AS

    From 2024 to 2025: revenue fell by 17% and the operating margin rose from 13.7% to 16.5%.

    −20
  • Select Service Partner AS

    From 2024 to 2025: went from a loss to a profit before tax and the operating margin rose from 0.3% to 3.8%.

    +13
Summary analysis

Overnatting og servering, Morning class Large: 16 ranked companies in fiscal year 2025.

Best in the sector: Hurtigruten Svalbard AS (score 79, operating margin 9.5%, equity ratio 58.6%). Ess Support Services AS (score 73, operating margin 3.4%, equity ratio 57.6%). Strawberry Services AS (score 71, operating margin 17.4%, equity ratio 24.5%).

Weakest in the sector: Thon Hotels AS (score 22, operating margin −13.1%, equity ratio 21.3%). Select Service Partner AS (score 27, operating margin 3.8%, equity ratio 4.1%). Cares Workplace Services AS (score 35, operating margin 1.3%, equity ratio 14.0%).

Worth a closer look

Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made

Top lists in the sector · 2025 · Morning class Large

The five largest companies account for 65% of the sector's revenue. Combined profit before tax for the 16 ranked companies: 1,735 MNOK.

Highest revenue

  1. Scandic Hotels AS 6,735 MNOK
  2. Radisson Hotels Norway AS 2,533 MNOK
  3. Compass Group Norge AS 2,157 MNOK
  4. Select Service Partner AS 2,154 MNOK
  5. Strawberry Services AS 1,514 MNOK

Operating revenue.

Highest operating margin

  1. Oslo Plaza Hotel AS 29.8%
  2. Strawberry Services AS 17.4%
  3. 4Service Landanlegg AS 16.5%
  4. Hotelldrift CL the Hub AS 14.5%
  5. Hurtigruten Svalbard AS 9.5%

Operating result divided by operating revenue.

Largest profit

  1. Scandic Hotels AS 631 MNOK
  2. Strawberry Services AS 335 MNOK
  3. 4Service Landanlegg AS 144 MNOK
  4. Oslo Plaza Hotel AS 138 MNOK
  5. Hotelldrift CL the Hub AS 101 MNOK

Profit before tax.

Largest loss

  1. Thon Hotels AS −79 MNOK

Profit before tax, the largest negative.

Most solid

  1. Hurtigruten Svalbard AS 58.6%
  2. Ess Support Services AS 57.6%
  3. Scandic Hotels AS 38.1%
  4. Olivia AS 35.5%
  5. Zero Five AS 33.8%

Equity ratio: equity divided by total assets.

Fastest growth

  1. Strawberry Services AS +138.7%
  2. Ess Support Services AS +22.2%
  3. Hurtigruten Svalbard AS +17.4%
  4. Zero Five AS +16.3%
  5. Scandic Hotels AS +8.8%

Revenue growth from the year before, only from at least NOK 10 million in revenue.

Largest revenue decline

  1. 4Service Landanlegg AS −16.9%
  2. Olivia AS −3.5%

Revenue decline from the year before, only from at least NOK 10 million in revenue.

Biggest climbers

  1. Strawberry Services AS +22.5 points
  2. Select Service Partner AS +13.1 points
  3. Ess Support Services AS +3.3 points
  4. Thon Hotels AS +3.1 points
  5. Zero Five AS +2.3 points

Change in index points from the year before.

Biggest fallers

  1. Compass Group Norge AS −23.1 points
  2. 4Service Landanlegg AS −19.8 points
  3. Peppes Pizza AS −12.6 points
  4. Hotelldrift CL the Hub AS −10.9 points
  5. Cares Workplace Services AS −4.1 points

Change in index points from the year before.

Most employees

  1. Scandic Hotels AS 5,425
  2. Compass Group Norge AS 4,338
  3. Select Service Partner AS 2,269
  4. Radisson Hotels Norway AS 1,504
  5. Zero Five AS 1,269

Employees according to the Central Coordinating Register.

Highest revenue per employee

  1. Strawberry Services AS 5.1 MNOK
  2. Thon Hotels AS 3.9 MNOK
  3. Hurtigruten Svalbard AS 2.0 MNOK
  4. Oslo Plaza Hotel AS 1.9 MNOK
  5. Radisson Hotels Norway AS 1.7 MNOK

Only companies with at least 5 employees.

The lists cover ranked companies in the class: operating companies with at least NOK 1m in revenue, without holding companies and excluded ones. Size lists (revenue, profit, employees) count each group once. Source: Brønnøysund Register Centre. Amounts in other currencies are converted at Norges Bank's rates.

Quadrant analysis

Positions in the sector · 2025 · Morning class Large

Each company is placed by profitability and solidity, measured as a place from 0 to 100 against the others in the same sector and Morning company class. The bubble shows revenue. Hover over or tap a bubble for the figures, filter by profile or search for a company.

Bubble size shows relative revenue, not exact figures. Dashed lines show where the 5 companies that moved most stood in 2024 (small ring).

  • Lion · LeaderHigh profitability, high solidity
  • Cheetah · SprinterHigh profitability, lower solidity
  • Elephant · StewardLower profitability, high solidity
  • Beaver · BuilderLower profitability, lower solidity
Show the positions as a list
CompanyProfileProfitabilitySolidityIn 2024 (profitability / solidity)
Strawberry Services ASCheetah974039 / 36
Hotelldrift CL the Hub ASCheetah874793 / 79
4Service Landanlegg ASCheetah832093 / 29
Scandic Hotels ASLion778779 / 93
Oslo Plaza Hotel ASCheetah70082 / 0
Hurtigruten Svalbard ASLion67100–
Peppes Pizza ASLion605375 / 43
Olivia ASLion578054 / 64
Select Service Partner ASBeaver4777 / 7
Cares Workplace Services ASBeaver431314 / 57
Ess Support Services ASElephant379346 / 100
Radisson Hotels Norway ASBeaver273325 / 50
Zero Five ASElephant237329 / 86
Compass Group Norge ASElephant206054 / 71
Espresso House Norge ASElephant767–
Thon Hotels ASBeaver0270 / 21
The sector in numbers

Summary · fiscal year 2025 · Morning class Large

The sector's median operating margin is 4.7%. 0 of 17 companies have negative equity. The median equity ratio is 27.5%.

Companies with accounts17
Total revenue23,176 MNOK
Median operating margin4.7%
Median equity ratio27.5%
Share with a loss6%
Share with negative equity0%

All figures are for fiscal year 2025. Ranked: 16 operating companies. Holding companies, excluded companies and companies without enough data are shown but not ranked. How to read the index

Climbers and fallers · Morning class Large

Change in rank from 2024 to 2025, for 14 companies ranked in both years.

Climbers

  1. 5Strawberry Services ASfrom rank 8 to 371
  2. 3Zero Five ASfrom rank 9 to 650
  3. 1Ess Support Services ASfrom rank 3 to 273

Fallers

  1. 7Peppes Pizza ASfrom rank 6 to 1340
  2. 4Hotelldrift CL the Hub ASfrom rank 1 to 564
  3. 4Compass Group Norge ASfrom rank 5 to 946
  4. 34Service Landanlegg ASfrom rank 4 to 750
  5. 2Scandic Hotels ASfrom rank 2 to 471

Awards · 2025 · Morning class Large

Most profitableOslo Plaza Hotel AS29.8%
Fastest growthStrawberry Services AS138.7%
Strongest balance sheetHurtigruten Svalbard AS58.6%
Largest revenueScandic Hotels AS6,735 MNOK
Highest revenue per employeeStrawberry Services AS5.1 MNOK

Needs attention · 2025 · Morning class Large

10 companies show at least one warning sign. Showing the 10 most important.

Sector map · 2025 · Morning class Large

Profitability against solidity for the ranked companies. Size shows revenue. Coral triangle: negative equity. Click to open the company. Outliers are placed on the edge.

Show the map's figures as a table
CompanyOperating marginEquity ratioRevenue
Hurtigruten Svalbard AS9.5%58.6%522 MNOK
Ess Support Services AS3.4%57.6%825 MNOK
Strawberry Services AS17.4%24.5%1,514 MNOK
Scandic Hotels AS8.4%38.1%6,735 MNOK
Hotelldrift CL the Hub AS14.5%27.1%673 MNOK
Zero Five AS1.6%33.8%845 MNOK
4Service Landanlegg AS16.5%17.3%863 MNOK
Olivia AS5.8%35.5%677 MNOK
Compass Group Norge AS2.5%32.7%2,157 MNOK
Oslo Plaza Hotel AS29.8%2.0%535 MNOK
Espresso House Norge AS1.0%33.3%516 MNOK
Radisson Hotels Norway AS2.5%24.3%2,533 MNOK
Peppes Pizza AS5.6%27.8%537 MNOK
Cares Workplace Services AS1.3%14.0%708 MNOK
Select Service Partner AS3.8%4.1%2,154 MNOK
Thon Hotels AS−13.1%21.3%536 MNOK

Holding and investment companies · 2025

82 companies in the sector are holding or investment companies. They are kept out of the ranking above, since revenue, margins and growth say little about a company that lives from ownership. They are ranked on their own here: 31 have at least 10 MNOK in assets and are listed.

Holding and investment companies
RankCompanyScore Equity ratioReturn on assetsCurrent ratioTotal assets
1Food Folk Norge Holdings AS80 99.9%21.2% 7.61607 MNOK
2Arian Holding AS78 99.6%108.4% 0.1912 MNOK
3Facesico Holding AS77 99.3%18.9% –10 MNOK
4Cws Holding AS73 86.3%42.4% 2.6120 MNOK
5Rowan Brown Holding AS70 79.8%38.5% 5.1832 MNOK
6Holtebu Holding AS68 89.3%26.8% 1.7212 MNOK
7Samir Sharma Holding AS63 95.9%6.2% 50.0075 MNOK
8Svadla Holding AS60 95.0%4.2% 1,014.3511 MNOK
9Søraas Invest AS58 99.8%−4.6% 617.4911 MNOK
10Danora Holding AS58 88.1%7.9% 4.7670 MNOK
11Paresa Holding AS57 84.4%7.1% 23.6198 MNOK
12PB Norge Holding AS55 72.7%27.3% 1.26487 MNOK
13Pizza Holding AS52 77.6%23.3% 1.0652 MNOK
14Frich's Holding AS52 70.1%21.7% 1.9410 MNOK
15Food Folk Group Holdings AS52 84.1%13.2% 1.605,521 MNOK
16Craftsmanship Holding AS50 31.4%29.4% 4.6011 MNOK
17Ghebremeskel Holding AS48 56.1%12.6% 7.9319 MNOK
18K & F Holding AS47 44.4%9.7% 164.1518 MNOK
19Laaven Holding AS45 20.2%59.0% 1.1512 MNOK
20Fleischer's Invest AS43 88.7%2.0% 4.4538 MNOK
Show all 31
RankCompanyScoreTotal assets
21Mounir Bensaid Holding AS4211 MNOK
22Restauranthuset Holding AS4221 MNOK
23Ksha Holding AS3811 MNOK
24Tre Holding AS3619 MNOK
25Thon Holding AS3419,077 MNOK
264Service Holding AS32354 MNOK
27Fylkesnes Invest AS3251 MNOK
28Nordlys Sport Holding AS3218 MNOK
29Hankø Invest AS3062 MNOK
30Culinary Holding AS2715 MNOK
31Emr Invest AS2512 MNOK

Score 0–100 against the other holding companies in the sector: equity ratio 40 %, return on assets 40 % and current ratio 20 %. Methodology

Scenario analysis: the sector's weakest year

The sector's weakest year was 2022, with a median operating margin of 2.2%.

Based on the 9 fiscal years we have. The analysis grows as more years are fetched or imported.

Fiscal yearMedian operating marginMedian equity ratio
2017––
2019––
2020––
2021––
2022 · weakest year2.2%12.7%
20232.8%19.2%
20243.3%18.7%
20253.8%21.3%
202611.3%34.6%

In 2022, 18 ranked companies did better than the sector, 4 about the same and 22 weaker.

Held up best in 2022

  1. 1Mattis Mat ASequity ratio 80.2%40.8%
  2. 2Sandvika Sushi ASequity ratio 61.5%34.0%
  3. 3Asian Wok ASequity ratio 70.4%30.5%
  4. 4GREEK & Grill ASequity ratio 11.9%27.4%
  5. 5Vågå Hotel ASequity ratio 22.9%21.4%
  6. 6Mai Sushi ASequity ratio 8.1%18.8%
  7. 7Makalaus ASequity ratio 61.2%10.6%
  8. 8Cesar Bar og Cafe ASequity ratio 71.6%10.0%
  9. 9Burger'n ASequity ratio 62.7%8.8%
  10. 10Kocu Eiendom ASequity ratio 18.3%8.3%

Better than the sector: operating margin at or above the sector median and no loss or negative equity. Weaker: operating margin below the median and a loss or negative equity. Otherwise about the same as the sector. Methodology

Drivers in the sector

Interest rates, prices and exchange rates that shape the sector's year, next to the sector's median operating margin. The drivers are context and are not part of the index.

Consumer price index (indeks (2025 = 100))

Latest value: 104.0 (2026M09)

Consumer price index rose 3.0% in 2025; the sector's median operating margin rose 0.5 percentage points.

Consumer price index per year and the sector's median operating margin
Measure202120222023202420252026
Consumer price index, annual average84.389.294.197.0100.0102.9 (so far)
Change from the year before+3.5%+5.8%+5.5%+3.2%+3.0%+2.9%
Sector's median operating margin–2.2%2.8%3.3%3.8%11.3%

Source: SSB (14710, CC BY 4.0). Source · fetched 1 November 2026

EUR/NOK (kr)

Latest value: 10.59 (2026-10)

EUR/NOK rose 0.8% in 2025; the sector's median operating margin rose 0.5 percentage points.

EUR/NOK per year and the sector's median operating margin
Measure202120222023202420252026
EUR/NOK, annual average10.1610.1011.4211.6211.7211.04 (so far)
Change from the year before−5.2%−0.6%+13.1%+1.8%+0.8%−5.8%
Sector's median operating margin–2.2%2.8%3.3%3.8%11.3%

Source: Norges Bank (EXR, NLOD 2.0). Source · fetched 1 November 2026

Policy rate (prosent)

Latest value: 4.30 (2026-09)

Policy rate fell 0.20 percentage points in 2025; the sector's median operating margin rose 0.5 percentage points.

Policy rate per year and the sector's median operating margin
Measure202120222023202420252026
Policy rate, annual average0.081.323.544.504.304.14 (so far)
Change from the year before−0.28 percentage points+1.24 percentage points+2.22 percentage points+0.96 percentage points−0.20 percentage points−0.16 percentage points
Sector's median operating margin–2.2%2.8%3.3%3.8%11.3%

Source: Norges Bank (IR, NLOD 2.0). Source · fetched 1 November 2026

When policy rate fell in 2025, 1,021 of 1,994 ranked companies kept their operating margin at or above the year before. Among the largest: Scandic Hotels AS (6.6% → 8.4%), Radisson Hotels Norway AS (2.5% → 2.5%), Select Service Partner AS (0.3% → 3.8%), Strawberry Services AS (3.2% → 17.4%), 4Service Landanlegg AS (13.7% → 16.5%).

We show the drivers and the margin side by side and claim no cause. Sensitivity per company is not computed until we have at least 10 years of accounts per company: with three years such figures are false precision.

The sector in Norway (SSB)

The whole industry as Statistics Norway counts it: every enterprise, not only the limited companies we rank. Use these figures as background for the ranking above.

Enterprises, employment and turnover · 2024

Enterprises
13,724
+1.2% from 2023
Persons employed
118,290
+0.6% from 2023
Turnover
NOK 131.9 bn
+6.1% from 2023
Gross operating margin
7.1%
Gross operating surplus divided by turnover

All enterprises, sole proprietorships included.

Bankruptcies in the industry

399 enterprise bankruptcies in the last four quarters (2025K4–2026K3). Change −5.0% against the four quarters before (420). That is about 29.1 per 1,000 enterprises.

1092024K41202025K1982025K2932025K3872025K41142026K11112026K2872026K3

Foreign-controlled enterprises · 2024

Share of enterprises
1.7%
Share of persons employed
13.9%
Share of turnover
18.2%

SSB publishes this for groups of industries only. The figures are for the group “Overnattings- og serveringsvirksomhet”.

Source: Statistics Norway (SSB), table 12910, table 10790, table 08085. CC BY 4.0. Our industry codes (SN2025) are linked to SSB’s (SN2007) with SSB’s correspondence table in Klass.

Latest bankruptcies and liquidations

All bankruptcies and liquidations in the sector

Industry codes (NACE)

CodeDescription
55*Hele hovedgruppe 55
55.100Drift av hoteller
55.200Drift av vandrerhjem og ferieleiligheter
55.300Drift av campingplasser
55.400Formidlingstjenester tilknyttet overnattingsvirksomhet
55.900Annen overnattingsvirksomhet
56*Hele hovedgruppe 56
56.110Drift av restauranter
56.120Drift av mobile serveringssteder
56.210Catering for arrangementer
56.220Kantinedrift og annen cateringvirksomhet
56.300Drift av barer
56.400Formidlingstjenester tilknyttet serveringsvirksomhet