ACTIVE BRANDS AS
Score · fiscal year 2025
51of 100
How to read this: the company is ahead of 55 % of large companies in the same sector in 2025. What does this mean?
Rank: 18,678 of 38,670 · Handel
Profile
Elephant · Steward
Lower profitability, high solidity
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 28 and solidity 85 out of 100 among large companies in the same sector in 2025. Methodology
Against the sector
ACTIVE BRANDS AS is 1 points above the median for large companies in the same sector in 2025.
Median score 50 among 362 companies.
Against large companies in the same sector in 2025: operating margin 0.9% (median 2.1%) and equity ratio 65.3% (median 34.6%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 1,115 MNOK | 2,073 MNOK |
| Operating margin | 0.9% | 2.1% |
| Profit margin | −1.6% | 2.1% |
| Return on assets | 3.5% | 8.4% |
| Equity ratio | 65.3% | 34.6% |
| Debt-to-equity | 0.53 | 1.85 |
| Current ratio | 2.38 | 1.27 |
| Revenue growth | 1.4% | 6.5% |
| Revenue per employee | 7.43 MNOK | 15.47 MNOK |
The median and “ahead of” refer to large companies in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 51, ACTIVE BRANDS AS does better than 55% of large companies in the same sector (362 companies) in 2025.
Score 2023–2025
- ACTIVE BRANDS AS
- Median: large companies in the same sector
ACTIVE BRANDS AS has a score of 51 for 2025, rank 18,678 of 38,670 in the sector.
Strongest: Liquidity: percentile 88 against peers, current ratio 2.38 against a median of 1.27. Solidity: percentile 85 against peers, equity ratio 65.3% against a median of 34.6%.
Weakest: Growth: percentile 27 against peers, revenue growth 1.4% against a median of 6.5%. Profitability: percentile 28 against peers, operating margin 0.9% against a median of 2.1%.
Worth a closer look
- The company made a loss before tax. Are these one-off items or a pattern? Based on: profit margin −1.6% (median 2.1%).
- What lies behind weak growth, and will it last?
- What lies behind weak profitability, and will it last?
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
What the numbers say
ACTIVE BRANDS AS had an operating margin of 0.9% and an equity ratio of 65.3% in 2025, and ranks 18,678 of 38,670 in Handel.
No large changes in the key figures from 2024 to 2025.
This text is generated automatically from the 2025 accounts.
Three simple methods
The methods give between 231 MNOK and 655 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | not meaningful |
| EV/EBIT | 8.0 | 231 MNOK |
| P/B | 1.0 | 655 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
- watch
The company made a loss before tax. Are these one-off items or a pattern?
Based on: Profit margin −1.6% (median 2.1%).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 15.3% of the debt in 2025. The policy rate averaged 4.30 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2017, the sector's weakest year, for this company.
The sector's weakest year was 2017, with a median operating margin of −65.6%. Based on the 11 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 28 | weight 30% |
|---|---|---|
| Solidity | 85 | weight 25% |
| Liquidity | 88 | weight 15% |
| Growth | 27 | weight 15% |
| Consistency | 28 | weight 15% |
Durability: 42 (average over 3 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is ACTIVE BRANDS AS?
The operating margin was 0.9% in 2025, against a median of 2.1% among large companies in the same sector. Return on assets was 3.5%. The company made a loss before tax.
How solid is ACTIVE BRANDS AS?
The equity ratio was 65.3% in 2025 (median 34.6%). Debt-to-equity was 0.53 (median 1.85).
What is the liquidity of ACTIVE BRANDS AS like?
The current ratio was 2.38 in 2025 (median 1.27).
How does ACTIVE BRANDS AS compare in Handel?
ACTIVE BRANDS AS ranks 18,678 of 38,670 in Handel for 2025. Among companies of the same size (large companies) it ranks 162 of 362. Revenue changed by 1.4% from the year before.
From the Central Coordinating Register
- Org. no.
- 995767813
- Legal form
- AS
- Sector
- Handel (46.420)
- Size tier
- large
- Employees
- 150 registered 10 October 2026
- Founded
- 15 June 2010 16 years in operation
- Share capital
- 377.41 MNOK
- Business address
- Nydalsveien 24, 0484 OSLO
- Municipality
- Oslo rank 63–221 of 357 in Norway
- Latest accounts filed
- 2025
- Website
- activebrands.com
- LEI
- 5493006VPGMM3M3OFV54 renews 13 March 2027
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
- Chief executive
- Øystein Bråta
- Chair of the board
- Peter Olov Urban Sjölander
- Board member
- Eskil Gundersen Koffeld
- Board member
- Daniel Erik Philip Ahlstrand
- Board member
- Sandra Aurelie Deutschländer
- Board member
- Emma Christina Ternström
- Auditor
- DELOITTE AS
- Accountant
- ECIT NORIAN AS
Source: Central Coordinating Register, fetched 29 October 2026. Only names are shown.
- Parent company
- Parent not reported
Source: GLEIF (Global Legal Entity Identifier Foundation), fetched 29 October 2026. The parent is the one the company itself reported to GLEIF.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 29 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 25 | 51 | 51 | |
| Rank | 28,794 | 17,686 | 18,678 | |
| Operating margin | −10.6% | −0.5% | 0.9% | |
| Return on assets | −8.8% | 3.5% | 3.5% | |
| Equity ratio | 18.7% | 61.0% | 65.3% | |
| Current ratio | 2.21 | 3.39 | 2.38 | |
| Revenue growth | – | 2.5% | 1.4% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 1,072.8 MNOK | 1,099.3 MNOK | 1,114.9 MNOK |
| Operating profit | −114.0 MNOK | −5.1 MNOK | 10.3 MNOK |
| Profit before tax | −167.6 MNOK | −63.9 MNOK | −18.0 MNOK |
| Net profit | −127.7 MNOK | −49.5 MNOK | −60.5 MNOK |
| Financial expenses | 82.6 MNOK | 106.6 MNOK | 53.1 MNOK |
| Total assets | 961.1 MNOK | 1,204.7 MNOK | 1,002.5 MNOK |
| Current assets | 724.5 MNOK | 975.5 MNOK | 813.4 MNOK |
| Equity | 180.0 MNOK | 734.2 MNOK | 655.1 MNOK |
| Retained earnings | −107.7 MNOK | −160.3 MNOK | −239.5 MNOK |
| Total liabilities | 781.1 MNOK | 470.4 MNOK | 347.4 MNOK |
| Current liabilities | 327.8 MNOK | 287.4 MNOK | 341.4 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 29 October 2026, accounts id 6753248.
Further
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