PAY AS
Score · fiscal year 2025
58of 100
How to read this: the company is ahead of 66 % of companies in the Morning class Micro in the same sector in 2025. What does this mean?
Rank in the Morning class Micro: 3,882 of 11,388 · What are Morning company classes?
Place in the whole sector: 7,878 of 23,059 · Handel
Profile
Elephant · Steward
Lower profitability, high solidity
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 30 and solidity 97 out of 100 among companies in the Morning class Micro in the same sector in 2025. Methodology
Against the sector
PAY AS is 8 points above the median for companies in the Morning class Micro in the same sector in 2025.
Median score 50 among 11,385 companies.
Against companies in the Morning class Micro in the same sector in 2025: operating margin −75.4% (median 2.6%) and equity ratio 93.8% (median 33.8%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 1 MNOK | 4 MNOK |
| Operating margin | −75.4% | 2.6% |
| Profit margin | 75.0% | 2.2% |
| Return on assets | 9.1% | 6.2% |
| Equity ratio | 93.8% | 33.8% |
| Debt-to-equity | 0.07 | 1.23 |
| Current ratio | 39.60 | 1.75 |
| Revenue growth | −40.5% | 4.0% |
The median and “ahead of” refer to companies in the Morning class Micro in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 58, PAY AS does better than 66% of companies in the Morning class Micro in the same sector (11,388 companies) in 2025.
Score 2023–2025
- PAY AS
- Median: companies in the Morning class Micro in the same sector
PAY AS has a score of 58 for 2025, rank 7,878 of 23,059 in the sector.
Strongest: Liquidity: percentile 99 against peers, current ratio 39.60 against a median of 1.75. Solidity: percentile 97 against peers, equity ratio 93.8% against a median of 33.8%.
Weakest: Growth: percentile 5 against peers, revenue growth −40.5% against a median of 4.0%. Profitability: percentile 30 against peers, operating margin −75.4% against a median of 2.6%.
Worth a closer look
- The operating margin is lower than at three in four companies in the sector. Where do costs differ from competitors? Based on: operating margin −75.4% (median 2.6%).
- What lies behind weak growth, and will it last?
- What lies behind weak profitability, and will it last?
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
What the numbers say
PAY AS had an operating margin of −75.4% and an equity ratio of 93.8% in 2025, and ranks 7,878 of 23,059 in Handel.
From 2024 to 2025: the operating margin fell from −1.4% to −75.4% and revenue fell by 41%.
This text is generated automatically from the 2025 accounts.
Three simple methods
The methods give between 8 MNOK and 30 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | 8 MNOK |
| EV/EBIT | 8.0 | not meaningful |
| P/B | 1.0 | 30 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
- watch
The operating margin is lower than at three in four companies in the sector. Where do costs differ from competitors?
Based on: Operating margin −75.4% (median 2.6%).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 107.9% of the debt in 2025. The policy rate averaged 4.30 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2022, the sector's weakest year, for this company.
The sector's weakest year was 2022, with a median operating margin of 1.5%. Based on the 11 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 30 | weight 30% |
|---|---|---|
| Solidity | 97 | weight 25% |
| Liquidity | 99 | weight 15% |
| Growth | 5 | weight 15% |
| Consistency | 63 | weight 15% |
Durability: 71 (average over 2 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is PAY AS?
The operating margin was −75.4% in 2025, against a median of 2.6% among companies in the Morning class Micro in the same sector. Return on assets was 9.1%.
How solid is PAY AS?
The equity ratio was 93.8% in 2025 (median 33.8%). Debt-to-equity was 0.07 (median 1.23).
What is the liquidity of PAY AS like?
The current ratio was 39.60 in 2025 (median 1.75).
How does PAY AS compare in Handel?
PAY AS ranks 7,878 of 23,059 in Handel for 2025. Among companies in the Morning class Micro it is number 3,882 of 11,388. Revenue changed by −40.5% from the year before.
From the Central Coordinating Register
- Org. no.
- 991050698
- Legal form
- AS
- Sector
- Handel (47.920)
- Morning company class
- Micro
- Employees
- 0–4 (not registered)
- Founded
- 16 February 2007 19 years in operation
- Share capital
- 0.03 MNOK
- Business address
- Mellomriksvegen 424, 7514 STJØRDAL
- Municipality
- Stjørdal rank 11–20 of 27 in KOSTRA group 9
- Latest accounts filed
- 2025
- LEI
- 8945009775S63P98Y308 renews 10 November 2027
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
- Chief executive
- Per Annar Ydstines
- Chair of the board
- Per Annar Ydstines
- Deputy member
- Ida Huus Waagen
- Auditor
- MAGNAR GRENDAL
- Accountant
- PROXO REGNSKAP AS
Source: Central Coordinating Register, fetched 29 October 2026. Only names are shown.
- Parent company
- No parent company: owned by persons
Source: GLEIF (Global Legal Entity Identifier Foundation), fetched 31 October 2026. The parent is the one the company itself reported to GLEIF.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 29 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | – | 84 | 58 | |
| Rank | – | 449 | 7,878 | |
| Operating margin | 20.0% | −1.4% | −75.4% | |
| Return on assets | 78.8% | 47.7% | 9.1% | |
| Equity ratio | 86.1% | 91.4% | 93.8% | |
| Current ratio | 26.49 | 12.61 | 39.60 | |
| Revenue growth | – | 236.9% | −40.5% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 0.5 MNOK | 1.7 MNOK | 1.0 MNOK |
| Operating profit | 0.1 MNOK | 0.0 MNOK | −0.8 MNOK |
| Profit before tax | 12.9 MNOK | 14.7 MNOK | 0.8 MNOK |
| Net profit | 12.8 MNOK | 14.7 MNOK | 0.8 MNOK |
| Financial expenses | 0.1 MNOK | 0.3 MNOK | 2.1 MNOK |
| Total assets | 16.4 MNOK | 31.5 MNOK | 31.6 MNOK |
| Current assets | 13.2 MNOK | 10.6 MNOK | 10.8 MNOK |
| Equity | 14.1 MNOK | 28.8 MNOK | 29.6 MNOK |
| Retained earnings | 14.1 MNOK | 28.8 MNOK | 29.6 MNOK |
| Total liabilities | 2.3 MNOK | 2.7 MNOK | 2.0 MNOK |
| Current liabilities | 0.5 MNOK | 0.8 MNOK | 0.3 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 29 October 2026, accounts id 7194129.
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