DEVILICIOUS AS
Score · fiscal year 2024
10of 100
How to read this: the company is ahead of 5 % of companies in the Morning class Small in the same sector in 2024. What does this mean?
Rank in the Morning class Small: 33,238 of 34,889 · What are Morning company classes?
Place in the whole sector: 35,613 of 37,175 · Handel
Profile
Beaver · Builder
Lower profitability, lower solidity
Position against comparable companies in 2024, not a verdict on the company. Based on profitability 9 and solidity 0 out of 100 among companies in the Morning class Small in the same sector in 2024. Methodology
Against the sector
DEVILICIOUS AS is 40 points below the median for companies in the Morning class Small in the same sector in 2024.
Median score 50 among 34,772 companies.
Against companies in the Morning class Small in the same sector in 2024: operating margin −22.1% (median 2.2%) and equity ratio −152.9% (median 38.3%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 2 MNOK | 4 MNOK |
| Operating margin | −22.1% | 2.2% |
| Profit margin | −22.2% | 2.0% |
| Return on assets | −82.1% | 3.7% |
| Equity ratio | −152.9% | 38.3% |
| Debt-to-equity | – | 0.97 |
| Current ratio | 0.30 | 1.68 |
| Revenue growth | −8.6% | 2.2% |
| Revenue per employee | 0.28 MNOK | 1.57 MNOK |
The median and “ahead of” refer to companies in the Morning class Small in the same sector in 2024. The bar shows the share of companies the figure is ahead of.
With an index of 10, DEVILICIOUS AS does better than 5% of companies in the Morning class Small in the same sector (34,889 companies) in 2024.
Score 2023–2025
- DEVILICIOUS AS
- Median: companies in the Morning class Small in the same sector
What the numbers say
DEVILICIOUS AS had an operating margin of −22.1% and an equity ratio of −152.9% in 2024, and ranks 35,613 of 37,175 in Handel.
From 2023 to 2024: the equity ratio fell from −54.7% to −152.9% and the operating margin fell from −11.1% to −22.1%.
This text is generated automatically from the 2024 accounts.
Three simple methods
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | not meaningful |
| EV/EBIT | 8.0 | not meaningful |
| P/B | 1.0 | not meaningful |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
- critical
Equity is negative. How will it be rebuilt, and what do lenders and the auditor say about going concern?
Based on: Equity ratio −152.9% (median 38.3%).
- critical
Consider strengthening liquidity: current liabilities are 3.3 times current assets.
Based on: Current ratio 0.30 (median 1.68).
- watch
The company made a loss before tax. Are these one-off items or a pattern?
Based on: Profit margin −22.2% (median 2.0%).
- watch
The operating margin is lower than at three in four companies in the sector. Where do costs differ from competitors?
Based on: Operating margin −22.1% (median 2.2%).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 0.6% of the debt in 2024. The policy rate averaged 4.50 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
Data quality
- critical Negative equity
Scenario analysis: the sector's weakest year
We have no accounts for 2017, the sector's weakest year, for this company.
The sector's weakest year was 2017, with a median operating margin of −65.6%. Based on the 11 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 9 | weight 30% |
|---|---|---|
| Solidity | 0 | weight 25% |
| Liquidity | 9 | weight 15% |
| Growth | 29 | weight 15% |
| Consistency | 9 | weight 15% |
Durability: 9 (average over 2 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is DEVILICIOUS AS?
The operating margin was −22.1% in 2024, against a median of 2.2% among companies in the Morning class Small in the same sector. Return on assets was −82.1%. The company made a loss before tax.
How solid is DEVILICIOUS AS?
The equity ratio was −152.9% in 2024 (median 38.3%). Equity is negative, so liabilities exceed assets.
What is the liquidity of DEVILICIOUS AS like?
The current ratio was 0.30 in 2024 (median 1.68). Current assets did not cover current liabilities.
How does DEVILICIOUS AS compare in Handel?
DEVILICIOUS AS ranks 35,613 of 37,175 in Handel for 2024. Among companies in the Morning class Small it is number 33,238 of 34,889. Revenue changed by −8.6% from the year before.
From the Central Coordinating Register
- Org. no.
- 930107395
- Legal form
- AS
- Sector
- Handel (47.240)
- Morning company class
- Small
- Employees
- 7 registered 10 October 2026
- Founded
- 4 October 2022 4 years in operation
- Share capital
- 0.03 MNOK
- Business address
- Vitaminveien 7, 0485 OSLO
- Municipality
- Oslo rank 63–221 of 357 in Norway
- Audit
- Audit opted out from 27 October 2022
- Latest accounts filed
- 2025
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
- Chief executive
- Kate Wing Nguyen Hoang
- Chair of the board
- Kate Wing Nguyen Hoang
- Accountant
- ECO FINANS AS
Source: Central Coordinating Register, fetched 29 October 2026. Only names are shown.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 27 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 9 | 10 | 9 | |
| Rank | 32,832 | 35,613 | 37,153 | |
| Operating margin | −11.1% | −22.1% | −35.2% | |
| Return on assets | −35.5% | −82.1% | −118.2% | |
| Equity ratio | −54.7% | −152.9% | −279.4% | |
| Current ratio | 0.50 | 0.30 | 0.27 | |
| Revenue growth | – | −8.6% | −14.0% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 2.2 MNOK | 2.0 MNOK | 1.7 MNOK |
| Operating profit | −0.2 MNOK | −0.4 MNOK | −0.6 MNOK |
| Profit before tax | −0.2 MNOK | −0.4 MNOK | −0.6 MNOK |
| Net profit | −0.2 MNOK | −0.4 MNOK | −0.6 MNOK |
| Financial expenses | 0.0 MNOK | 0.0 MNOK | 0.0 MNOK |
| Total assets | 0.7 MNOK | 0.5 MNOK | 0.5 MNOK |
| Current assets | 0.5 MNOK | 0.4 MNOK | 0.4 MNOK |
| Equity | −0.4 MNOK | −0.8 MNOK | −1.4 MNOK |
| Retained earnings | −0.4 MNOK | −0.8 MNOK | −1.4 MNOK |
| Total liabilities | 1.0 MNOK | 1.3 MNOK | 1.9 MNOK |
| Current liabilities | 0.9 MNOK | 1.3 MNOK | 1.5 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 27 October 2026, accounts id 5789747.
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