HOLDCO PLAY AS
Score · fiscal year 2025
52of 100
How to read this: the company is ahead of 57 % of medium-sized companies in the same sector in 2025. What does this mean?
Rank: 17,685 of 38,671 · Handel
Profile
Elephant · Steward
Lower profitability, high solidity
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 18 and solidity 92 out of 100 among medium-sized companies in the same sector in 2025. Methodology
Against the sector
HOLDCO PLAY AS is 3 points above the median for medium-sized companies in the same sector in 2025.
Median score 49 among 2,198 companies.
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating margin | – | 3.2% |
| Profit margin | – | 3.2% |
| Return on assets | 2.6% | 11.6% |
| Equity ratio | 81.2% | 32.6% |
| Debt-to-equity | 0.23 | 2.03 |
| Current ratio | 25.29 | 1.38 |
| Revenue growth | – | 6.8% |
The median and “ahead of” refer to medium-sized companies in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 52, HOLDCO PLAY AS does better than 57% of medium-sized companies in the same sector (2,203 companies) in 2025.
Score 2023–2025
- HOLDCO PLAY AS
- Median: medium-sized companies in the same sector
HOLDCO PLAY AS has a score of 52 for 2025, rank 17,685 of 38,671 in the sector.
Strongest: Liquidity: percentile 98 against peers, current ratio 25.29 against a median of 1.38. Solidity: percentile 92 against peers, equity ratio 81.2% against a median of 32.6%.
Weakest: Consistency: percentile 9 against peers. Profitability: percentile 18 against peers.
Worth a closer look
- What lies behind weak consistency, and will it last?
- What lies behind weak profitability, and will it last?
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
What the numbers say
HOLDCO PLAY AS had an operating margin of – and an equity ratio of 81.2% in 2025, and ranks 17,685 of 38,671 in Handel.
From 2024 to 2025: went from a loss to a profit before tax and the equity ratio fell from 88.9% to 81.2%.
This text is generated automatically from the 2025 accounts.
Three simple methods
The methods give between 3 MNOK and 131 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | 3 MNOK |
| EV/EBIT | 8.0 | not meaningful |
| P/B | 1.0 | 131 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
No rules were triggered for this year.
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 11.6% of the debt in 2025. The policy rate averaged 4.30 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
Data quality
- watch Revenue not reported
- watch No revenue but large assets
Scenario analysis: the sector's weakest year
We have no accounts for 2017, the sector's weakest year, for this company.
The sector's weakest year was 2017, with a median operating margin of −65.6%. Based on the 11 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 18 | weight 30% |
|---|---|---|
| Solidity | 92 | weight 25% |
| Liquidity | 98 | weight 15% |
| Growth | – | no data, left out |
| Consistency | 9 | weight 15% |
Durability: 46 (average over 3 years)
Index version 2. Data completeness 85%: the share of the weights that had data.
Questions and answers
How profitable is HOLDCO PLAY AS?
The operating margin was – in 2025, against a median of 3.2% among medium-sized companies in the same sector. Return on assets was 2.6%.
How solid is HOLDCO PLAY AS?
The equity ratio was 81.2% in 2025 (median 32.6%). Debt-to-equity was 0.23 (median 2.03).
What is the liquidity of HOLDCO PLAY AS like?
The current ratio was 25.29 in 2025 (median 1.38).
How does HOLDCO PLAY AS compare in Handel?
HOLDCO PLAY AS ranks 17,685 of 38,671 in Handel for 2025. Among companies of the same size (medium-sized companies) it ranks 953 of 2,203.
Group accounts · 2025
32 of 100
Rank 945 of 1141 groups with group accounts. Groups are ranked only against each other, not against single companies.
| Key figure | The group | The company alone (2025) |
|---|---|---|
| Operating margin | 0.4% | – |
| Return on assets | 0.9% | 2.6% |
| Equity ratio | 31.6% | 81.2% |
| Current ratio | 1.04 | 25.29 |
| Revenue growth | 30.4% | – |
Group index in earlier years: 2023: 23 (1289 of 1447), 2024: 25 (1043 of 1165).
Same formulas and weights as the company index. Group and company are never added together, and the group accounts are not part of sector averages or company rankings.
Source: Brønnøysund Register Centre, group accounts 2025 (open data, NLOD 2.0).
We do not show the group structure, because open data does not say who owns whom.
From the Central Coordinating Register
- Org. no.
- 928339521
- Legal form
- AS
- Sector
- Handel (47.640)
- Size tier
- medium
- Employees
- 0–4 (not registered)
- Founded
- 1 November 2021 4 years in operation
- Share capital
- 0.99 MNOK
- Business address
- Grini Næringspark 12, 1361 ØSTERÅS (BÆRUM)
- Municipality
- Bærum rank 1 of 11 in KOSTRA group 12
- Latest accounts filed
- 2025
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
- Chief executive
- Christian Sogn Iversen
- Chair of the board
- Jens Rugseth
- Board member
- Alexander Arnesen
- Board member
- Jostein Bjørge
- Board member
- Ivar Sigurd Eide
- Board member
- Didde Sloth Christensen
- Deputy member
- Espen Karlsen
- Auditor
- BDO AS
- Accountant
- NORSK REGNSKAP AS
Source: Central Coordinating Register, fetched 29 October 2026. Only names are shown.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 27 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 34 | 51 | 52 | |
| Rank | 25,711 | 18,180 | 17,685 | |
| Operating margin | – | – | – | |
| Return on assets | −0.2% | 0.2% | 2.6% | |
| Equity ratio | 99.6% | 88.9% | 81.2% | |
| Current ratio | 0.22 | 19.80 | 25.29 | |
| Revenue growth | – | – | – |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | – | – | – |
| Operating profit | −0.3 MNOK | −0.2 MNOK | −0.2 MNOK |
| Profit before tax | −0.3 MNOK | −0.2 MNOK | 0.6 MNOK |
| Net profit | −0.3 MNOK | −0.2 MNOK | 0.3 MNOK |
| Financial expenses | – | 0.6 MNOK | 3.5 MNOK |
| Total assets | 131.2 MNOK | 146.9 MNOK | 161.1 MNOK |
| Current assets | 0.0 MNOK | 15.6 MNOK | 29.9 MNOK |
| Equity | 130.8 MNOK | 130.5 MNOK | 130.8 MNOK |
| Retained earnings | −0.3 MNOK | −0.6 MNOK | −0.3 MNOK |
| Total liabilities | 0.5 MNOK | 16.4 MNOK | 30.3 MNOK |
| Current liabilities | 0.2 MNOK | 0.8 MNOK | 1.2 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 27 October 2026, accounts id 7074407.
Further
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