M. HOLUM SPORT AS
Score · fiscal year 2025
74of 100
How to read this: the company is ahead of 91 % of small companies in the same sector in 2025. What does this mean?
Rank: 1,962 of 22,298 · Handel
Profile
Lion · Leader
High profitability, high solidity
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 84 and solidity 78 out of 100 among small companies in the same sector in 2025. Methodology
Against the sector
M. HOLUM SPORT AS is 24 points above the median for small companies in the same sector in 2025.
Median score 50 among 21,065 companies.
Against small companies in the same sector in 2025: operating margin 14.6% (median 2.1%) and equity ratio 76.1% (median 30.8%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 12 MNOK | 3 MNOK |
| Operating margin | 14.6% | 2.1% |
| Profit margin | 14.6% | 1.8% |
| Return on assets | 25.9% | 3.2% |
| Equity ratio | 76.1% | 30.8% |
| Debt-to-equity | 0.31 | 1.14 |
| Current ratio | 4.16 | 1.55 |
| Revenue growth | 0.8% | 4.2% |
| Revenue per employee | 2.42 MNOK | 1.56 MNOK |
The median and “ahead of” refer to small companies in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 74, M. HOLUM SPORT AS does better than 91% of small companies in the same sector (21,359 companies) in 2025.
Score 2023–2025
- M. HOLUM SPORT AS
- Median: small companies in the same sector
What the numbers say
M. HOLUM SPORT AS had an operating margin of 14.6% and an equity ratio of 76.1% in 2025, and ranks 1,962 of 22,298 in Handel.
From 2024 to 2025: the operating margin fell from 19.2% to 14.6%.
This text is generated automatically from the 2025 accounts.
Three simple methods
The methods give between 5 MNOK and 16 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | 14 MNOK |
| EV/EBIT | 8.0 | 16 MNOK |
| P/B | 1.0 | 5 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
- positive
Upper quartile on profitability, solidity and liquidity. What sets this company apart from the rest of the sector?
Based on: Operating margin 14.6% (median 2.1%); Equity ratio 76.1% (median 30.8%); Current ratio 4.16 (median 1.55).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2022, the sector's weakest year, for this company.
The sector's weakest year was 2022, with a median operating margin of 0.8%. Based on the 10 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 84 | weight 30% |
|---|---|---|
| Solidity | 78 | weight 25% |
| Liquidity | 80 | weight 15% |
| Growth | 43 | weight 15% |
| Consistency | 71 | weight 15% |
Durability: 78 (average over 3 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is M. HOLUM SPORT AS?
The operating margin was 14.6% in 2025, against a median of 2.1% among small companies in the same sector. Return on assets was 25.9%.
How solid is M. HOLUM SPORT AS?
The equity ratio was 76.1% in 2025 (median 30.8%). Debt-to-equity was 0.31 (median 1.14).
What is the liquidity of M. HOLUM SPORT AS like?
The current ratio was 4.16 in 2025 (median 1.55).
How does M. HOLUM SPORT AS compare in Handel?
M. HOLUM SPORT AS ranks 1,962 of 22,298 in Handel for 2025. Among companies of the same size (small companies) it ranks 1,874 of 21,359. Revenue changed by 0.8% from the year before.
From the Central Coordinating Register
- Org. no.
- 921819307
- Legal form
- AS
- Sector
- Handel (47.631)
- Size tier
- small
- Employees
- 5 registered 10 September 2025
- Founded
- 29 October 2018 7 years in operation
- Share capital
- 0.04 MNOK
- Business address
- Skansen 1A, 2670 OTTA (SEL)
- Municipality
- Sel rank 36 of 39 in KOSTRA group 4
- Latest accounts filed
- 2025
- Website
- www.sport1.no
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
- Chief executive
- Marianne Edel Holum
- Chair of the board
- Marianne Edel Holum
- Deputy member
- Lisa Johanna Holum
- Auditor
- GUDBRANDSDAL REVISJON AS
- Accountant
- OTTA REGNSKAPSKONTOR AS
Source: Central Coordinating Register, fetched 25 October 2026. Only names are shown.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 26 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 86 | 74 | 74 | |
| Rank | 559 | 1,963 | 1,962 | |
| Operating margin | 17.9% | 19.2% | 14.6% | |
| Return on assets | 27.4% | 33.3% | 25.9% | |
| Equity ratio | 83.6% | 78.4% | 76.1% | |
| Current ratio | 6.02 | 4.57 | 4.16 | |
| Revenue growth | – | −3.2% | 0.8% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 12.4 MNOK | 12.0 MNOK | 12.1 MNOK |
| Operating profit | 2.2 MNOK | 2.3 MNOK | 1.8 MNOK |
| Profit before tax | 2.2 MNOK | 2.3 MNOK | 1.8 MNOK |
| Net profit | 1.7 MNOK | 1.8 MNOK | 1.4 MNOK |
| Financial expenses | 0.0 MNOK | 0.0 MNOK | 0.0 MNOK |
| Total assets | 8.1 MNOK | 7.0 MNOK | 6.9 MNOK |
| Current assets | 8.0 MNOK | 6.9 MNOK | 6.8 MNOK |
| Equity | 6.8 MNOK | 5.5 MNOK | 5.2 MNOK |
| Retained earnings | 6.7 MNOK | 5.4 MNOK | 5.2 MNOK |
| Total liabilities | 1.3 MNOK | 1.5 MNOK | 1.6 MNOK |
| Current liabilities | 1.3 MNOK | 1.5 MNOK | 1.6 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 26 October 2026, accounts id 7035188.
Further
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