Pointer AS
Score · fiscal year 2025
52of 100
How to read this: the company is ahead of 54 % of companies in the Morning class Small in the same sector in 2025. What does this mean?
Rank in the Morning class Small: 469 of 1,022 · What are Morning company classes?
Place in the whole sector: 1,401 of 3,132 · Informasjon og kommunikasjon
Profile
Cheetah · Sprinter
High profitability, lower solidity
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 56 and solidity 41 out of 100 among companies in the Morning class Small in the same sector in 2025. Methodology
Against the sector
Pointer AS is 2 points above the median for companies in the Morning class Small in the same sector in 2025.
Median score 50 among 1,022 companies.
Against companies in the Morning class Small in the same sector in 2025: operating margin 4.8% (median 4.9%) and equity ratio 29.5% (median 34.1%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 32 MNOK | 23 MNOK |
| Operating margin | 4.8% | 4.9% |
| Profit margin | 4.2% | 5.0% |
| Return on assets | 15.6% | 9.2% |
| Equity ratio | 29.5% | 34.1% |
| Debt-to-equity | 2.38 | 1.67 |
| Current ratio | 1.41 | 1.32 |
| Revenue growth | 13.7% | 7.8% |
| Revenue per employee | 1.53 MNOK | 1.76 MNOK |
The median and “ahead of” refer to companies in the Morning class Small in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 52, Pointer AS does better than 54% of companies in the Morning class Small in the same sector (1,022 companies) in 2025.
Score 2023–2025
- Pointer AS
- Median: companies in the Morning class Small in the same sector
Pointer AS has a score of 52 for 2025, rank 1,401 of 3,132 in the sector.
Strongest: Growth: percentile 62 against peers, revenue growth 13.7% against a median of 7.8%.
No area is clearly below its peers.
Worth a closer look
- The change in operating margin in 2025 was 5.2 percentage points better than for comparable companies: the company +5.7, the industry +0.5 points. That is the company's own, not something that hit the whole industry.
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
The industry or the company: what drove the result?
In 2025 the operating margin of Pointer AS rose by 5.7 percentage points. Comparable companies rose by a median 0.5 points. So the company did 5.2 points better than the industry, for reasons of its own.
Over 2 year-to-year changes Pointer AS moved the same way as comparable companies 1 times. About 9% of the changes in operating margin were common to the industry; the rest was the company's own.
| Year | The company | Comparable (median) | Change, company | Change, industry | The company's own |
|---|---|---|---|---|---|
| 2024 | −0.8% | 4.4% | −1.2 percentage points | +0.1 percentage points | −1.3 percentage points |
| 2025 | 4.8% | 4.9% | +5.7 percentage points | +0.5 percentage points | +5.2 percentage points |
Comparable companies are those in the same industry and Morning company class. Their change shows what hit the whole industry, the sector drivers below included. The rest is the company's own: contracts, costs, one-off items or operations. The share is approximate, and we claim no cause.
The company and its sector's drivers
Prices, rate and currency that shape the sector's year, year by year beside the operating margin of Pointer AS. The figures stand side by side; we claim no cause.
Service prices: information and communication (indeks (2021 = 100))
Service prices: information and communication rose 4.0% in 2025; the operating margin of Pointer AS rose 5.7 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Service prices: information and communication, annual average | 100.0 | 103.3 | 108.7 | 112.2 | 116.7 | 120.0 (so far) |
| Change from the year before | – | +3.2% | +5.3% | +3.2% | +4.0% | +2.8% |
| The company's operating margin | – | – | 0.3% | −0.8% | 4.8% | – |
Source: SSB (14335, CC BY 4.0). Source
Turnover index: information and communication (indeks (2021 = 100))
Turnover index: information and communication rose 4.6% in 2025; the operating margin of Pointer AS rose 5.7 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Turnover index: information and communication, annual average | 99.6 | 111.4 | 126.4 | 128.3 | 134.2 | 141.3 (so far) |
| Change from the year before | +14.7% | +11.8% | +13.5% | +1.5% | +4.6% | +5.3% |
| The company's operating margin | – | – | 0.3% | −0.8% | 4.8% | – |
Source: SSB (13863, CC BY 4.0). Source
USD/NOK (kr)
USD/NOK fell 3.3% in 2025; the operating margin of Pointer AS rose 5.7 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| USD/NOK, annual average | 8.59 | 9.61 | 10.56 | 10.75 | 10.39 | 9.54 (so far) |
| Change from the year before | −8.8% | +11.9% | +9.9% | +1.7% | −3.3% | −8.2% |
| The company's operating margin | – | – | 0.3% | −0.8% | 4.8% | – |
Source: Norges Bank (EXR, NLOD 2.0). Source
Policy rate (prosent)
Policy rate fell 0.20 percentage points in 2025; the operating margin of Pointer AS rose 5.7 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Policy rate, annual average | 0.08 | 1.32 | 3.54 | 4.50 | 4.30 | 4.17 (so far) |
| Change from the year before | −0.28 percentage points | +1.24 percentage points | +2.22 percentage points | +0.96 percentage points | −0.20 percentage points | −0.12 percentage points |
| The company's operating margin | – | – | 0.3% | −0.8% | 4.8% | – |
Source: Norges Bank (IR, NLOD 2.0). Source
Consumer price index (indeks (2025 = 100))
Consumer price index rose 3.0% in 2025; the operating margin of Pointer AS rose 5.7 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Consumer price index, annual average | 84.3 | 89.2 | 94.1 | 97.0 | 100.0 | 102.9 (so far) |
| Change from the year before | +3.5% | +5.8% | +5.5% | +3.2% | +3.0% | +2.9% |
| The company's operating margin | – | – | 0.3% | −0.8% | 4.8% | – |
Source: SSB (14710, CC BY 4.0). Source
Wage index: IT services (indeks)
Wage index: IT services rose 4.4% in 2025; the operating margin of Pointer AS rose 5.7 percentage points.
| Measure | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Wage index: IT services, annual average | 84.9 | 87.8 | 92.3 | 97.3 | 101.5 | 105.4 (so far) |
| Change from the year before | +4.9% | +3.5% | +5.1% | +5.4% | +4.4% | +3.8% |
| The company's operating margin | – | – | 0.3% | −0.8% | 4.8% | – |
Source: SSB (12314, CC BY 4.0). Source
We show the drivers and the margin side by side and claim no cause. Sensitivity per company is not computed until we have at least 10 years of accounts per company: with three years such figures are false precision.
What the numbers say
Pointer AS had an operating margin of 4.8% and an equity ratio of 29.5% in 2025, and ranks 1,401 of 3,132 in Informasjon og kommunikasjon.
From 2024 to 2025: went from a loss to a profit before tax and the equity ratio rose from 13.5% to 29.5%.
This text is generated automatically from the 2025 accounts.
Three simple methods
The methods give between 1 MNOK and 4 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 17.7 | 1 MNOK |
| EV/EBIT | 14.3 | 3 MNOK |
| P/B | 2.6 | 4 MNOK |
The listed basis is the value at listed multiples. The estimate is lowered by 51% for an unlisted company: 20% for lack of marketability and 38% for size (a small-company premium of 4% on the cost of equity).
A mechanical estimate from public accounts, not advice. A mechanical estimate from public accounts with listed multiples and fixed adjustments. Not a valuation and not advice to buy or sell. See the calculation
Worth a closer look
No rules were triggered for this year.
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 3.1% of the debt in 2025. The policy rate averaged 4.30 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2026, the sector's weakest year, for this company.
The sector's weakest year was 2026, with a median operating margin of 4.1%. Based on the 8 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 56 | weight 30% |
|---|---|---|
| Solidity | 41 | weight 25% |
| Liquidity | 55 | weight 15% |
| Growth | 62 | weight 15% |
| Consistency | 48 | weight 15% |
Durability: 34 (average over 3 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is Pointer AS?
The operating margin was 4.8% in 2025, against a median of 4.9% among companies in the Morning class Small in the same sector. Return on assets was 15.6%.
How solid is Pointer AS?
The equity ratio was 29.5% in 2025 (median 34.1%). Debt-to-equity was 2.38 (median 1.67).
What is the liquidity of Pointer AS like?
The current ratio was 1.41 in 2025 (median 1.32).
How does Pointer AS compare in Informasjon og kommunikasjon?
Pointer AS ranks 1,401 of 3,132 in Informasjon og kommunikasjon for 2025. Among companies in the Morning class Small it is number 469 of 1,022. Revenue changed by 13.7% from the year before.
From the Central Coordinating Register
- Org. no.
- 919805609
- Legal form
- AS
- Sector
- Informasjon og kommunikasjon (62.200)
- Morning company class
- Small
- Employees
- 21 registered 10 October 2026
- Founded
- 4 October 2017 9 years in operation
- Share capital
- 0.20 MNOK
- Business address
- Gudes gate 1C, 1530 MOSS
- Municipality
- Moss rank 4–9 of 10 in KOSTRA group 11
- Latest accounts filed
- 2025
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
Loading roles …
Source: Central Coordinating Register, fetched 31 October 2026. Only names are shown.
Shareholders (2025)
- Number of shareholders
- 3
- Largest owner
- 45.0%
- Split
- companies 48% · private persons 2% · foreign 2%
- Hool Gruppen AS · 90.0%
- Innvikling AS · 5.0%
- 1 private persons · 2.5%
The company is new in the shareholder register in 2025.
Majority owner of: WE Made Marketing AS (100%)
Holds shares in: WE Made Marketing AS (100%)
The owners' shares do not add up to the company's total number of shares in the source.
Source: the Norwegian Tax Administration's shareholder register as of 2025. Figures may be older than today's ownership. Private persons are not shown by name.
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 5 November 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 27 | 23 | 52 | |
| Rank | 2,488 | 2,819 | 1,401 | |
| Operating margin | 0.3% | −0.8% | 4.8% | |
| Return on assets | 1.7% | −3.0% | 15.6% | |
| Equity ratio | 16.8% | 13.5% | 29.5% | |
| Current ratio | 1.16 | 1.10 | 1.41 | |
| Revenue growth | – | −11.4% | 13.7% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 32.0 MNOK | 28.3 MNOK | 32.2 MNOK |
| Operating profit | 0.1 MNOK | −0.2 MNOK | 1.6 MNOK |
| Profit before tax | −0.3 MNOK | −0.6 MNOK | 1.4 MNOK |
| Tax expense | −0.1 MNOK | −0.1 MNOK | 0.3 MNOK |
| Net profit | −0.3 MNOK | −0.5 MNOK | 1.0 MNOK |
| Financial expenses | 0.5 MNOK | 0.4 MNOK | 0.2 MNOK |
| Total assets | 8.8 MNOK | 7.2 MNOK | 10.1 MNOK |
| Current assets | 7.5 MNOK | 6.9 MNOK | 8.7 MNOK |
| Equity | 1.5 MNOK | 1.0 MNOK | 3.0 MNOK |
| Retained earnings | −1.5 MNOK | −2.0 MNOK | −1.0 MNOK |
| Total liabilities | 7.3 MNOK | 6.2 MNOK | 7.1 MNOK |
| Current liabilities | 6.4 MNOK | 6.2 MNOK | 6.2 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 5 November 2026, accounts id 7098321.
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