Why Not AS
Score · fiscal year 2025
54of 100
How to read this: the company is ahead of 57 % of companies in the Morning class Small in the same sector in 2025. What does this mean?
Rank in the Morning class Small: 3,218 of 7,414 · What are Morning company classes?
Place in the whole sector: 9,828 of 22,952 · Handel
Profile
Elephant · Steward
Lower profitability, high solidity
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 26 and solidity 51 out of 100 among companies in the Morning class Small in the same sector in 2025. Methodology
Against the sector
Why Not AS is 3 points above the median for companies in the Morning class Small in the same sector in 2025.
Median score 51 among 7,414 companies.
Against companies in the Morning class Small in the same sector in 2025: operating margin 0.9% (median 3.4%) and equity ratio 38.6% (median 36.3%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 20 MNOK | 20 MNOK |
| Operating margin | 0.9% | 3.4% |
| Profit margin | 0.0% | 3.0% |
| Return on assets | 0.6% | 10.0% |
| Equity ratio | 38.6% | 36.3% |
| Debt-to-equity | 1.59 | 1.51 |
| Current ratio | 10.38 | 1.73 |
| Revenue growth | 7.0% | 5.7% |
| Revenue per employee | 2.50 MNOK | 2.08 MNOK |
The median and “ahead of” refer to companies in the Morning class Small in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 54, Why Not AS does better than 57% of companies in the Morning class Small in the same sector (7,414 companies) in 2025.
Score 2023–2025
- Why Not AS
- Median: companies in the Morning class Small in the same sector
Why Not AS has a score of 54 for 2025, rank 9,828 of 22,952 in the sector.
Strongest: Liquidity: percentile 98 against peers, current ratio 10.38 against a median of 1.73. Consistency: percentile 71 against peers.
Weakest: Profitability: percentile 26 against peers, operating margin 0.9% against a median of 3.4%.
Worth a closer look
- What lies behind weak profitability, and will it last?
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
What the numbers say
Why Not AS had an operating margin of 0.9% and an equity ratio of 38.6% in 2025, and ranks 9,828 of 22,952 in Handel.
No large changes in the key figures from 2024 to 2025.
This text is generated automatically from the 2025 accounts.
Three simple methods
One method gives a figure: 6 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | not meaningful |
| EV/EBIT | 8.0 | debt above value |
| P/B | 1.0 | 6 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
No rules were triggered for this year.
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 1.0% of the debt in 2025. The policy rate averaged 4.30 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2022, the sector's weakest year, for this company.
The sector's weakest year was 2022, with a median operating margin of 1.5%. Based on the 11 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 26 | weight 30% |
|---|---|---|
| Solidity | 51 | weight 25% |
| Liquidity | 98 | weight 15% |
| Growth | 54 | weight 15% |
| Consistency | 71 | weight 15% |
Durability: 55 (average over 3 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is Why Not AS?
The operating margin was 0.9% in 2025, against a median of 3.4% among companies in the Morning class Small in the same sector. Return on assets was 0.6%.
How solid is Why Not AS?
The equity ratio was 38.6% in 2025 (median 36.3%). Debt-to-equity was 1.59 (median 1.51).
What is the liquidity of Why Not AS like?
The current ratio was 10.38 in 2025 (median 1.73).
How does Why Not AS compare in Handel?
Why Not AS ranks 9,828 of 22,952 in Handel for 2025. Among companies in the Morning class Small it is number 3,218 of 7,414. Revenue changed by 7.0% from the year before.
From the Central Coordinating Register
- Org. no.
- 914331447
- Legal form
- AS
- Sector
- Handel (46.490)
- Morning company class
- Small
- Employees
- 8 registered 10 August 2026
- Founded
- 26 September 2014 12 years in operation
- Share capital
- 0.41 MNOK
- Business address
- Rolf Wickstrøms vei 15, 0484 OSLO
- Municipality
- Oslo rank 63–220 of 357 in Norway
- Latest accounts filed
- 2025
- LEI
- 54930040G0RFTD177463 not renewed (lapsed)
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
- Chief executive
- Erik Reistad Solheim
- Chair of the board
- Otto Ræder Holmen
- Board member
- Erik Reistad Solheim
- Auditor
- Unic Revisjon AS
- Accountant
- CHRISTINE & CO AS
Source: Central Coordinating Register, fetched 29 October 2026. Only names are shown.
- Parent company
- Parent does not consolidate the company
Source: GLEIF (Global Legal Entity Identifier Foundation), fetched 29 October 2026. The parent is the one the company itself reported to GLEIF.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 26 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 53 | 58 | 54 | |
| Rank | 9,441 | 7,882 | 9,828 | |
| Operating margin | 2.6% | 2.2% | 0.9% | |
| Return on assets | 5.1% | 4.8% | 0.6% | |
| Equity ratio | 32.9% | 38.2% | 38.6% | |
| Current ratio | 5.36 | 10.71 | 10.38 | |
| Revenue growth | – | 5.6% | 7.0% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 17.7 MNOK | 18.7 MNOK | 20.0 MNOK |
| Operating profit | 0.5 MNOK | 0.4 MNOK | 0.2 MNOK |
| Profit before tax | 0.6 MNOK | 0.7 MNOK | 0.0 MNOK |
| Net profit | 0.5 MNOK | 0.6 MNOK | −0.1 MNOK |
| Financial expenses | 0.2 MNOK | 0.1 MNOK | 0.1 MNOK |
| Total assets | 16.5 MNOK | 15.4 MNOK | 15.0 MNOK |
| Current assets | 16.5 MNOK | 15.3 MNOK | 15.0 MNOK |
| Equity | 5.4 MNOK | 5.9 MNOK | 5.8 MNOK |
| Retained earnings | 5.0 MNOK | 5.5 MNOK | 5.4 MNOK |
| Total liabilities | 11.1 MNOK | 9.5 MNOK | 9.2 MNOK |
| Current liabilities | 3.1 MNOK | 1.4 MNOK | 1.4 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 26 October 2026, accounts id 6887540.
Further
Similar companies
- RØSKAFT KJØKKEN & Interiør AS index 54, rank 9,821 · compare
- Brandr Gruppen AS index 54, rank 9,824 · compare
- Leon Sport AS index 54, rank 9,826 · compare
- Sprekere Liv AS index 54, rank 9,830 · compare
- Tilseth Hagesenter AS index 54, rank 9,834 · compare