Om Will AS
Score · fiscal year 2023
57of 100
How to read this: the company is ahead of 61 % of companies in the Morning class Micro in the same sector in 2023. What does this mean?
Rank in the Morning class Micro: 252 of 639 · What are Morning company classes?
Place in the whole sector: 376 of 978 · Kultur og fritid
Profile
Lion · Leader
High profitability, high solidity
Position against comparable companies in 2023, not a verdict on the company. Based on profitability 69 and solidity 52 out of 100 among companies in the Morning class Micro in the same sector in 2023. Methodology
Against the sector
Om Will AS is 8 points above the median for companies in the Morning class Micro in the same sector in 2023.
Median score 49 among 639 companies.
Against companies in the Morning class Micro in the same sector in 2023: operating margin 12.0% (median 3.6%) and equity ratio 41.3% (median 32.0%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 2 MNOK | 3 MNOK |
| Operating margin | 12.0% | 3.6% |
| Profit margin | 12.5% | 2.4% |
| Return on assets | 16.4% | 6.5% |
| Equity ratio | 41.3% | 32.0% |
| Debt-to-equity | 1.42 | 1.16 |
| Current ratio | 0.92 | 1.41 |
| Revenue growth | – | 3.9% |
The median and “ahead of” refer to companies in the Morning class Micro in the same sector in 2023. The bar shows the share of companies the figure is ahead of.
With an index of 57, Om Will AS does better than 61% of companies in the Morning class Micro in the same sector (639 companies) in 2023.
Score 2023–2025
- Om Will AS
- Median: companies in the Morning class Micro in the same sector
What the numbers say
Om Will AS had an operating margin of 12.0% and an equity ratio of 41.3% in 2023, and ranks 376 of 978 in Kultur og fritid.
This text is generated automatically from the 2023 accounts.
Three simple methods
The methods give between 1 MNOK and 2 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | 2 MNOK |
| EV/EBIT | 8.0 | 2 MNOK |
| P/B | 1.0 | 1 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
- watch
Consider strengthening liquidity: current liabilities are 1.1 times current assets.
Based on: Current ratio 0.92 (median 1.41).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 0.0% of the debt in 2023. The policy rate averaged 3.54 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2026, the sector's weakest year, for this company.
The sector's weakest year was 2026, with a median operating margin of −5.4%. Based on the 7 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 69 | weight 30% |
|---|---|---|
| Solidity | 52 | weight 25% |
| Liquidity | 30 | weight 15% |
| Growth | – | no data, left out |
| Consistency | 67 | weight 15% |
Index version 2. Data completeness 85%: the share of the weights that had data.
Questions and answers
How profitable is Om Will AS?
The operating margin was 12.0% in 2023, against a median of 3.6% among companies in the Morning class Micro in the same sector. Return on assets was 16.4%.
How solid is Om Will AS?
The equity ratio was 41.3% in 2023 (median 32.0%). Debt-to-equity was 1.42 (median 1.16).
What is the liquidity of Om Will AS like?
The current ratio was 0.92 in 2023 (median 1.41). Current assets did not cover current liabilities.
How does Om Will AS compare in Kultur og fritid?
Om Will AS ranks 376 of 978 in Kultur og fritid for 2023. Among companies in the Morning class Micro it is number 252 of 639.
From the Central Coordinating Register
- Org. no.
- 911678748
- Legal form
- AS
- Sector
- Kultur og fritid (90.390)
- Morning company class
- Micro
- Employees
- 0–4 (not registered)
- Founded
- 2 January 2013 13 years in operation
- Share capital
- 0.03 MNOK
- Business address
- c/o Williamson, Solhauggata 12C, 0565 OSLO
- Municipality
- Oslo rank 63–220 of 357 in Norway
- Audit
- Audit opted out from 9 March 2013
- Latest accounts filed
- 2025
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
Loading roles …
Source: Central Coordinating Register, fetched 2 November 2026. Only names are shown.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 30 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 57 | 76 | 62 | |
| Rank | 376 | 86 | 262 | |
| Operating margin | 12.0% | 45.9% | 33.1% | |
| Return on assets | 16.4% | 60.9% | 38.2% | |
| Equity ratio | 41.3% | 52.5% | 59.1% | |
| Current ratio | 0.92 | 1.41 | 1.11 | |
| Revenue growth | – | 39.1% | −7.7% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 2.0 MNOK | 2.8 MNOK | 2.6 MNOK |
| Operating profit | 0.2 MNOK | 1.3 MNOK | 0.9 MNOK |
| Profit before tax | 0.3 MNOK | 1.3 MNOK | 0.9 MNOK |
| Net profit | 0.2 MNOK | 1.0 MNOK | 0.7 MNOK |
| Financial expenses | 0.0 MNOK | 0.0 MNOK | 0.0 MNOK |
| Total assets | 1.6 MNOK | 2.1 MNOK | 2.3 MNOK |
| Current assets | 0.8 MNOK | 1.4 MNOK | 1.0 MNOK |
| Equity | 0.6 MNOK | 1.1 MNOK | 1.3 MNOK |
| Retained earnings | 0.6 MNOK | 1.1 MNOK | 1.3 MNOK |
| Total liabilities | 0.9 MNOK | 1.0 MNOK | 0.9 MNOK |
| Current liabilities | 0.9 MNOK | 1.0 MNOK | 0.9 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 30 October 2026, accounts id 4984245.
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