SAFEROAD TRAFFIC AS
Score · fiscal year 2025
32of 100
How to read this: the company is ahead of 13 % of companies in the Morning class Large in the same sector in 2025. What does this mean?
Rank in the Morning class Large: 252 of 290 · What are Morning company classes?
Place in the whole sector: 1,651 of 2,017 · Industri
Profile
Elephant · Steward
Lower profitability, high solidity
Position against comparable companies in 2025, not a verdict on the company. Based on profitability 8 and solidity 60 out of 100 among companies in the Morning class Large in the same sector in 2025. Methodology
Against the sector
SAFEROAD TRAFFIC AS is 17 points below the median for companies in the Morning class Large in the same sector in 2025.
Median score 49 among 290 companies.
Against companies in the Morning class Large in the same sector in 2025: operating margin −1.2% (median 6.3%) and equity ratio 41.0% (median 32.8%).
The numbers behind the score
| Measure | Company | Median |
|---|---|---|
| Operating revenue | 714 MNOK | 1,201 MNOK |
| Operating margin | −1.2% | 6.3% |
| Profit margin | −2.6% | 6.6% |
| Return on assets | −2.5% | 11.7% |
| Equity ratio | 41.0% | 32.8% |
| Debt-to-equity | 1.44 | 2.03 |
| Current ratio | 1.18 | 1.28 |
| Revenue growth | −6.4% | 7.1% |
| Revenue per employee | 1.51 MNOK | 5.72 MNOK |
The median and “ahead of” refer to companies in the Morning class Large in the same sector in 2025. The bar shows the share of companies the figure is ahead of.
With an index of 32, SAFEROAD TRAFFIC AS does better than 13% of companies in the Morning class Large in the same sector (290 companies) in 2025.
Score 2023–2025
- SAFEROAD TRAFFIC AS
- Median: companies in the Morning class Large in the same sector
SAFEROAD TRAFFIC AS has a score of 32 for 2025, rank 1,651 of 2,017 in the sector.
Strongest: Solidity: percentile 60 against peers, equity ratio 41.0% against a median of 32.8%.
Weakest: Profitability: percentile 8 against peers, operating margin −1.2% against a median of 6.3%. Growth: percentile 13 against peers, revenue growth −6.4% against a median of 7.1%.
Worth a closer look
- The company made a loss before tax. Are these one-off items or a pattern? Based on: profit margin −2.6% (median 6.6%).
- The operating margin is lower than at three in four companies in the sector. Where do costs differ from competitors? Based on: operating margin −1.2% (median 6.3%).
- What lies behind weak profitability, and will it last?
- What lies behind weak growth, and will it last?
Written by fixed rules from the figures. Describes the figures, does not explain causes. Not investment or financial advice. How the summary is made
What the numbers say
SAFEROAD TRAFFIC AS had an operating margin of −1.2% and an equity ratio of 41.0% in 2025, and ranks 1,651 of 2,017 in Industri.
From 2024 to 2025: the equity ratio rose from 33.6% to 41.0%.
This text is generated automatically from the 2025 accounts.
Three simple methods
One method gives a figure: 101 MNOK.
| Method | Multiple | Estimate |
|---|---|---|
| P/E | 10.0 | not meaningful |
| EV/EBIT | 8.0 | not meaningful |
| P/B | 1.0 | 101 MNOK |
A mechanical estimate from public accounts, not advice. Mechanical estimate from public accounts with fixed multiples. Not a valuation and not advice to buy or sell. The multiples are provisional default values and must be adjusted per sector before the figures are used for anything. See the calculation
Worth a closer look
- watch
The company made a loss before tax. Are these one-off items or a pattern?
Based on: Profit margin −2.6% (median 6.6%).
- watch
The operating margin is lower than at three in four companies in the sector. Where do costs differ from competitors?
Based on: Operating margin −1.2% (median 6.3%).
Indications based on the latest annual accounts from open data. Not investment or financial advice.
Financial costs were 8.6% of the debt in 2025. The policy rate averaged 4.30 % the same year. This is a plain description of what the debt cost, not a model of interest sensitivity.
See interest rates, prices and exchange rates for the sector
Data quality
No anomalies found in the figures.
Scenario analysis: the sector's weakest year
We have no accounts for 2022, the sector's weakest year, for this company.
The sector's weakest year was 2022, with a median operating margin of −3.3%. Based on the 10 fiscal years we have. The analysis grows as more years are fetched or imported. Methodology
What the score is made of
| Profitability | 8 | weight 30% |
|---|---|---|
| Solidity | 60 | weight 25% |
| Liquidity | 42 | weight 15% |
| Growth | 13 | weight 15% |
| Consistency | 45 | weight 15% |
Durability: 40 (average over 3 years)
Index version 2. Data completeness 100%: the share of the weights that had data.
Questions and answers
How profitable is SAFEROAD TRAFFIC AS?
The operating margin was −1.2% in 2025, against a median of 6.3% among companies in the Morning class Large in the same sector. Return on assets was −2.5%. The company made a loss before tax.
How solid is SAFEROAD TRAFFIC AS?
The equity ratio was 41.0% in 2025 (median 32.8%). Debt-to-equity was 1.44 (median 2.03).
What is the liquidity of SAFEROAD TRAFFIC AS like?
The current ratio was 1.18 in 2025 (median 1.28).
How does SAFEROAD TRAFFIC AS compare in Industri?
SAFEROAD TRAFFIC AS ranks 1,651 of 2,017 in Industri for 2025. Among companies in the Morning class Large it is number 252 of 290. Revenue changed by −6.4% from the year before.
Public contracts
- Contracts awarded since 2024
- 1
- Total awarded value since 2024
- value not stated
- 1 contracts without a stated value are not in the total.
| Date | Buyer | Notice | Value |
|---|---|---|---|
| 8 November 2024 | Sandnes kommune | Rammeavtale skilt og skiltmateriell | value not stated |
| 7 July 2023 | Bane NOR SF | Utendørs stasjonselementer sykkelstativ, sykkeloverdekning, avfallsbeholdere og benker. | value not stated |
| 23 February 2023 | Politiets fellestjenester | Kjøp av sperremateriell og tilhørende produkter og tjenester | value not stated |
| 27 October 2021 | Frogn kommune | Veiutstyr, rammeavtale | 0.0 MNOK |
| 30 June 2020 | Vestnes kommune | Innkjøp av Leskur/Busskur- Vestnes kommune | 0.2 MNOK |
| 12 July 2019 | Flora kommune | Rammeavtale sykkelstativ og tilhørende tak | value not stated |
| 7 December 2018 | Statens vegvesen | Kjøp av håndholdt friksjonsmåler | value not stated |
| 14 March 2018 | VIVA IKS | Veiskilt og trafikkmateriell | value not stated |
Based on notices in Doffin. Does not show call-offs under framework agreements or purchases below the publication threshold. Values are as stated by the buyer.
Source: Doffin (DFØ), fetched 28 October 2026. Winners are matched on organisation number.
Contains data under the Norwegian licence for public data (NLOD 2.0) made available by Doffin/the Norwegian Agency for Public and Financial Management (DFØ). NLOD 2.0
From the Central Coordinating Register
- Org. no.
- 890729142
- Legal form
- AS
- Sector
- Industri (25.990)
- Morning company class
- Large
- Employees
- 474 registered 10 October 2026
- Founded
- 11 December 2006 19 years in operation
- Share capital
- 1.00 MNOK
- Business address
- Paul A. Owrens veg 46, 2607 VINGROM (LILLEHAMMER)
- Municipality
- Lillehammer rank 3–14 of 27 in KOSTRA group 9
- Latest accounts filed
- 2025
- Website
- www.saferoad.no
Source: Central Coordinating Register, Brønnøysund Register Centre. The employee count is reported by the company and may be older than the accounts. See the company at the Brønnøysund Register Centre
Ownership and roles
- Chief executive
- Maritha Bjørnbeth
- Chair of the board
- Mads Norman
- Board member
- Camilla Therese Almgren
- Board member
- Maritha Bjørnbeth
- Auditor
- ERNST & YOUNG AS
Source: Central Coordinating Register, fetched 31 October 2026. Only names are shown.
Owners and shareholdings will appear here once the shareholder data extract is in place.
Coming · not built yet
Error in the data?
Do you see an error in the figures or in how the company is mapped (sector, holding, group)? Let us know. Corrections require documentation.
Figures last fetched 30 October 2026.
Year by year · 2023–2025
| Key figure | 2023 | 2024 | 2025 | Trend |
|---|---|---|---|---|
| Index | 46 | 43 | 32 | |
| Rank | 1,104 | 1,301 | 1,651 | |
| Operating margin | 2.4% | 0.6% | −1.2% | |
| Return on assets | 6.0% | 2.1% | −2.5% | |
| Equity ratio | 33.3% | 33.6% | 41.0% | |
| Current ratio | 1.70 | 1.61 | 1.18 | |
| Revenue growth | – | 12.3% | −6.4% |
Accounts
From the Brønnøysund Register Centre, in the company's reporting currency (NOK).
| Key figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating revenue | 679.6 MNOK | 763.2 MNOK | 714.4 MNOK |
| Operating profit | 16.1 MNOK | 4.3 MNOK | −8.7 MNOK |
| Profit before tax | 2.9 MNOK | −6.6 MNOK | −18.7 MNOK |
| Net profit | 1.4 MNOK | −5.0 MNOK | −14.4 MNOK |
| Financial expenses | 17.3 MNOK | 13.2 MNOK | 12.5 MNOK |
| Total assets | 335.3 MNOK | 317.7 MNOK | 246.3 MNOK |
| Current assets | 231.1 MNOK | 224.6 MNOK | 166.1 MNOK |
| Equity | 111.5 MNOK | 106.7 MNOK | 100.9 MNOK |
| Retained earnings | 45.1 MNOK | 40.1 MNOK | 25.7 MNOK |
| Total liabilities | 223.8 MNOK | 211.0 MNOK | 145.4 MNOK |
| Current liabilities | 135.7 MNOK | 139.6 MNOK | 140.8 MNOK |
Source: Brønnøysund Register Centre (Register of Company Accounts), fetched 30 October 2026, accounts id 6471875.
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